Search Engine Optimization
SEO or Search Engine Optimisation is the method of priming a website so it can be 'noticed'
and 'picked up' by the search engines and listed in their result pages. SEO can be separated
into two parts: onsite optimisation and offsite optimisation, both of which are necessary
for good results on the search engine result pages (SERPs). It's a good idea to have some
understanding of SEO if you rely on search engine listings for your
business.
Our Approach To Search Engine Optimization
- We analyze your website over a period of 2 months minimum, if you do not have a website then
this step does not apply to you; this is only for businesses that have a pre-existing
website when they hire us
- We analyze your competitors’ websites to see what white hat SEO methods they are using and
perhaps utilize some of their ideas on your website, if we think they are effective and not
breaking any rules
- We install analysis software on your website, such as Google Analytics and other tools to
track its progress
- We do key phrase research to figure out the best key phrases to target with each page of
your website
- We re-write the content of each page of your website so that it is both reader friendly and
search engine friendly, without being spam
- Your meta tags are carefully fine-tuned to target a specific topic for each page of your
website
- We write content for your blog to draw in quality links and or bookmarks
- We make sure your internal linking structure is as effective as possible
- Install XML site maps and user site maps
- Optimize the code of your website so it loads fast and is setup the most efficient way for
search engine indexin
- All images are optimize and any compression is applies as needed
There are many things we can do to improve your website, its ranking and its lead quantity
that are within the rules of Google. The most important thing is that your website is
maintained correctly and grows over time with highly relevant and quality content that is
optimized correctly and attracts links that bring in traffic, sales and or leads.
